Clínica Medicos
The logo is inspired by a butterfly and the letter "M" for Mujeres (Mother). Vivian-Rose Acuff created it by incorporating the existing shapes from the original logos and a newly designed rectangle shape that appears on the left and right of the center red square. She was inspired by Clínica Médicos' woman and children branch, which symbolizes nature, innocence, and reflection. Vivian-Rose aimed to represent the clinic's mission accurately, which is to serve as an urban mission ground for families in Chattanooga who need and deserve medical support.
flexible size variations
Digital
Figma
Adobe Illustrator
Adobe Photoshop
Canva
Speak Magazine
Vivian-Rose Acuff is a graphic designer who is interested in Nancy Spector’s response to Stefan Sagmeister’s series “Things I have learned in my life.” Sagmeister’s project shares how he finds meaning in life through experiences that require reflection, acceptance of imperfection, and a balance between work and personal well-being. Acuff’s approach to adding visual imagery stems from being influenced by the same antiestablishment cultural phenomenon developed during the 1960s mentioned in Spector’s essay. While keeping note of how Nancy positions Sagmeister’s work as a critique against the dominant approach of traditionally curated art, her publication is harvested with photography from “The Saturday Evening Post” magazine published
on January 25th, 1969.8.5in x 11in
Paper, Mixed Media
Adobe Illustrator
Adobe Indesign
UNI Publication
This publication takes inspiration from Lorraine Wild’s, “Unraveling," an essay that advocates for a more open, exploratory approach to design. Wild dives into the rising ideal of the 1990s, in which the “designer’s voice,” expressed through form, signified allegiance against the traditional role of a graphic designer. My approach disrupts the traditional grid systems by displacing typography, images, and quotes by prioritizing craftsmanship over rigid structure.
8.5in x 11in
Paper
Adobe Indesign
Adobe Illustrator
Adobe Photoshop
Experimental Publication
How many times can society use plastic to create something novel for temporary utility and truly further progressivism? In the end, we are simply producing more “stuff”. As a society, we seem to never produce enough material to satisfy our needs for consumption. Even though the materials we often use are non-biodegradable, we disregard their longevity if we are not interested in consuming them. This publication is a physical representation of the next 20-500 years, where there is no subject to attract, but what remains in the collection of material that we choose to ignore on a micro and macro scale.
8.5in x 11in
Paper, Plastic
Adobe Indesign
Adobe Illustrator
Adobe Photoshop