Clínica Medicos
The logo is inspired by a butterfly and also the letter “M” for Mujeras (Mother). I created it by using the existing shapes found in the original logos as well as a newly created rectangle shape that exist on the left and right of the center red square. I was inspired by Clínica Médicos’ woman and children branch being a direct symbol for nature, innocence, and reflection. I aimed to accurately represent the clinic’s mission to be an urban mission ground for families in Chattanooga that need and deserve medical support.
flexible size variations
Digital
Speak Magazine
Vivian-Rose Acuff is a graphic designer who is interested in Nancy Spector’s response to Stefan Sagmeister’s series “Things I have learned in my life.” Sagmeister’s project shares how he finds meaning in life through experiences that require reflection, acceptance of imperfection, and a balance between work and personal well-being. Acuff’s approach for adding visual imagery stems from being influenced by the same antiestablishment cultural phenomenon developed during the 1960s mentioned in Spector’s essay. While keeping note of how Nancy positions Sagmeister’s work as a critique against the dominant approach of traditionally curated art, her publication is harvested with photography from a “The Saturday Evening Post” magazine published
on January 25th, 1969.8.5in x 11in
Paper, Mixed Media
UNI Publication
This publication takes inspiration from Lorraine Wild’s, “Unraveling," an essay that advocates for a more open, exploratory approach to design. Wild dives into the rising ideal of the 1990s, in which the “designer’s voice,” expressed through form, signified allegiance against the traditional role of a graphic designer. My approach disrupts the traditional grid systems by displacing typography, image, and quotes by prioritizing craftsmanship over rigid structure.
8.5in x 11in
Paper
Experimental Publication
How many times can society use plastic to create something novel for temporary utility and truly further progressivism? In the end we are simply producing more “stuff”. As a society, we seem to never produce enough material to satisfy our needs for consumption. Even though the materials we often use are non-biodegradable, we disregard their longevity if we are not interested in consuming them. This publication is a physical representation of the next 20-500 years, where there is no subject to attract, but what remains in the collection of material that we choose to ignore on a micro and macro scale.
8.5in x 11in
Paper, Plastic